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Recently it announced $3.8 million in new venture funding from Upfront Ventures, with participation from Daher Capital, Queensbridge Venture Partners, Mesa+, and Joanne Wilson. By selling directly from its website, Parachute cuts out the middleman and offers consumers a lower price ชุดเครื่องนอน ราคาโรงงาน than what brick-and-mortar retailers charge for their high-quality sheets. The company is a luxury bedding basics brand born out of the idea that you should not have to spend a ton of money on a sheet set, says Kaye. Parachute is one of a growing number of startups that are aiming to capitalize on the e-bedding market gap. Startup Brooklinen did more than $1 million in sales in 2014, its first year. Demand was so high that the company was only able to keep inventory in stock for seven out of the first 12 months in business. Vero Linens, an Italy-based exporter of luxury linens, began selling its sheets directly to customers online after a ชุดเครื่องนอน พร้อมส่ง drop in cotton prices cut into the companys margins, while New-Jersey based Boll & Branch launched its e-commerce business in early 2014. Scott Tannen, CEO of Boll & Branch, cites two trends: the Internet, and affordable luxury products. The first one is obvious: Claims about superior products can easily be rebutted with a quick Google search on ones phone. Each time we let consumers in on the dirty secrets of beddinglike Egyptian cotton is the name of a plant grown in Pakistan or China and thread count doesn't matterthere is a tremendous amount of information that backs it up, Tannen says. Brooklinen makes the same case.
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